Canada’s Fastest Growing Company and Deloitte's Fast 500 #112 in North America. I managed an advertising budget of $7 million, spent profitably on Facebook ads with an ROI of 20%. Daily profit and key metrics reported to Mark How, Strawhouse CEO.
International Training Institute of Health (Itioh.com)
I led a team of 5 in the promotion of the school internationally and enrolled health practitioners from around the world. Using an online strategy I designed, my team was able to obtain the highest number of sales in record after only two months of implementation.
7,000 Alexa rank. Decreased the cost of customer acquisition (CAC) by 250% on both Google and Facebook using quantitative methods. Designed a conversion re-marketing funnel, increased customer Long Term Value (LTV) by leading a content marketing strategy. Also, crafted a performance dashboard with key business metrics.
“As of today we have just sold out the August week of camps, have only 1 spot left in the July 22-26 week and 8 spots left in the July 8-12 week. With 25 campers in and paid that makes it our most successful summer camp year yet!” - Mike Greer, Program Director.
Elevation's mission is to enhance the lives of underprivileged youth via participation in specially designed outdoor sports programs; and to help youth develop lasting passion for these sports while drawing parallels to life through the experience and learning life skills along the way.