NEW USER ACQUISITION: COST PER CLICK (CPC)
You have built an amazing product and now you need to attract your customers to buy it. This is the initial cost of any start up company
Sales funnels are the core engine of online marketing. It allows to wisely allocate your marketing dollars towards the right customer. In combination of multiple mediums our objective is to persuade your customer to achieve a desired goal on your website.
At the International Training Institute of Health I work as a Marketing Manager. I lead a team of 5 in the promotion of the school internationally and enrol health practitioners from around the world. Using an online strategy I designed, my team was able to obtain the highest number of sales in record after only two months of implementation. I managed their social media channels, email campaigns, paid advertisement and others.
While working for WTFast.com, my team managed an annual budget of $250,000. The funds were used to add new subscribers to our gaming utility. As a part of the New User Acquisition Department I designed a Facebook Ad campaign that resulted in the acquisition of 2500 new subscribers in a monthly basis while reducing the cost of acquisition from $5 to $2 in the course of a year.
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